Long live fashion, forever! Then again why would fashion ever die? If it did, the entire social aspect of life would end too.
Then, the opportunities to use the excuse of retail therapy as an escape from the minutiae – and most importantly take selfies to show off cool outfits would go down the drain as well.
This is why it was the best decision to attend the Shehnaai Couture fashion event on May 19 hosted at an Indian fusion restaurant at Midtown East called Pranna.
Ten years ago, in small studio in Long Island (currently on Fifth Avenue) Shirin Vinayak, owner of Shehnaai Couture along with her husband, Sanjeev created the line because they saw a hole in the fashion industry that highlighted everything with the exception of Indian fashion.
Hence, Shirin and Sanjeev decided to take the plunge and bring this type of Fashion to the US to highlight new and established designers from India and Indian sub-cultures.
Prior to the main event, it was a treat sampling mini (yet delicious) samples of Indian cuisine – and mingling with everyone else including a few shared moments with Shirin – while a beautiful cake also ready for its close-up momentarily took over the runway.
Suddenly, the spotlights came on, the cake was ushered away as a live violinist walked out and introduced a short display of pastel dhotis with tail jackets and silhouetted gowns.
As the last model walked by, the music cranked right back up and it was showtime!
350 guests attended the event and included news anchor Joya Dass, comedian Anish Shah, actors Anaam Shahjahan and Ami Sheth and musicians Deep Singh, Falu and Meetu Chilana.
The fashion show highlighted beautiful creations of lehngas and kalidarrs to celebrate the Fall/Winter ’15 and a short preview of Spring/Summer ’16 line.
Designers: Bhanuni by Jyoti Sharma and Rabbani Rakha from their India Fashion Week collection, Saanshé from her Bridal Asia collection, Mitan Ghosh and Bubber Couture gave us a catwalk show to remember.
However, the most memorable part of the evening, was the chance to watch cancer survivors strut their stuff while wearing lengha sarees and kurtas from Saanshé – which were later auctioned and the revenue generated was donated to the American Cancer Society.
In the words of designer Sabah Arenja Vig – creator of Saanshé who flew in from India to attend this particular event mentioned, “it’s hard enough to go through cancer treatments and these women deserve a moment to celebrate their strength. I was honored that they chose my collection.”
After the fashion show, and taking pictures on and off stage, DJ Amrit from Bollywood kicked off the after- party.
This event was spectacular, amazing and nothing short of fabulous! Please deliver more Shehnaai Couture. For more information on upcoming events, click here.