Pearl 1954 Cashmere

Pearl 1954 Cashmere © 3LaurenAvenue

A brand: Pearl 1954. A shadow: Mademoiselle Coco Chanel. Yes, Coco, as Pearl 1954, the Swiss brand of luxury accessories, was born as a tribute to the founder of the French Maison.

“Pearl” refers to the string of pearls that Madame Coco loved to wear and “1954” to the year the Maison re-opened again, after a long period during the “Swiss exile”.

The Pearl 1954 brand produces scarves and shawls in Cashmere and Silk – in Italy and in the best companies in the world. It inspires to highlight the sophisticated and austere style of Coco Chanel and with elegance – while simultaneously managing to express the creations seem contemporary and youthful.


The fine fibers of the cashmere and silk are warm, fluffy – making the scarves comfortable and flexible to wear over jeans, leggings, and posh dresses-  and show – off a sort of “casual-chic-style.”

I especially love the brand’s  enveloping shawls, made unique by details in stones and palettes, and I find that some of the scarves in the collection have a further added value -as they reproduce and mirror works of art by young talented artists.

Last but not least, Pearl 1954 stands out for a rare nobility. In fact, its founder Mehdi Maurice, has decided to donate a percentage of each season’s profits to two causes very close to him: children with difficulties and the fight against Cancer.

For more information on the brand, click here.


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Laura Ciccarelli was born in Italy on February 3rd, 1986. She graduated in Law and worked first for a Law Firm and then decided to join her family's company working in the transportation's sector. Laura loves travelling and discover the world through Food, Fashion and Art. That's the reason why she decided to open a blog on lifestyle called "3 Lauren Avenue", to write about her feelings and moods mirroring her world's exploration.